Hasselblad X1D: Is This the Camera that Will Save Hasselblad?

Just six months ago I wondered if Hasselblad -- among other beloved photography brands -- would "...fade, like old photographs, into the sands of time." Fast forward to April of this year, when Hasselblad announced a brand new H6D in 50 and 100mp versions, coupled with the best software interface in a camera I've ever seen -- and an eye-watering price of $32,995 for the 100mp model, body only. Now Hasselblad as announced another new camera, the X1D at $8,995 (body only). While the X1D has the same sensor and user interface as the H6D-50c, it is roughly one third the price and less than half the weight. What does this mean for photographers -- and for Hasselblad?

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Hasselblad Get Its Mojo Back: a Chat with CEO Perry Oosting

We sat down with Hasselblad's new CEO Perry Oosting at the New York launch of their 100 megapixel, 4K RAW 30fps recording H6D.  Perry talks Hasselblad values like optical excellence, Scandinavian design -- and a smartphone's interface as the inspiration for their new touch-screen interface. He's an exceptionally straightforward guy, and the H6D is the first clear indication that Hasselblad is getting its mojo back.  The second? Perry himself.

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