Hasselblad X1D: Is This the Camera that Will Save Hasselblad?

Just six months ago I wondered if Hasselblad -- among other beloved photography brands -- would "...fade, like old photographs, into the sands of time." Fast forward to April of this year, when Hasselblad announced a brand new H6D in 50 and 100mp versions, coupled with the best software interface in a camera I've ever seen -- and an eye-watering price of $32,995 for the 100mp model, body only. Now Hasselblad as announced another new camera, the X1D at $8,995 (body only). While the X1D has the same sensor and user interface as the H6D-50c, it is roughly one third the price and less than half the weight. What does this mean for photographers -- and for Hasselblad?

Read More