It was only a matter of time before Sigma went up-market to take on Canon and Zeiss in the cine lens space. With pricing just announced on their 18-35mm and 50-100mm zooms of around $4,000 a pop -- and a meaty, solid and precise 85mm T/1.5 in my hands for all of 90 seconds -- it seems clear to me that Canon and Zeiss should be worried.