Reasonable people can disagree, but after spending two days and nights shooting with the a7R III and a pile of glass, OMG - it's clear to me that the a7R III competes with medium format digital cameras more than it does with most full frames, and blows them all away for video. Your mileage may vary.

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Gear covered in this review:

Sony a7r Mk III: https://bhpho.to/2gCW86G http://geni.us/SONYa7r3
Sony a7r Mk II: https://bhpho.to/2yHr7JH http://geni.us/Sonya7r2
Sony a6300: https://bhpho.to/2ydmWSK http://geni.us/SONYa6300
Sony a6500: https://bhpho.to/2AUMLYl http://geni.us/AS9VUZ
Sony RX10 Mk IV: https://bhpho.to/2h3ePUF http://geni.us/RX10IV
Sony RX100 Mk V: https://bhpho.to/2AUOqgx http://amzn.to/2z0nonu
Sony Distagon 35mm f/1.4: https://bhpho.to/2ATBFTs http://geni.us/Distagon3514
Sony 12-24mm f/4: https://bhpho.to/2ATcekO http://geni.us/Sony12to24
Sony 24-105mm f/4: https://bhpho.to/2yIz9lw http://geni.us/Sony24to105
Sony 16-35mm f/2.8 G-Master: https://bhpho.to/2hMM2ER http://geni.us/Sony16to35
Sony 24-70mm f/2.8 G-Master: https://bhpho.to/2ATxV4g http://geni.us/Sony24to70
Sony 70-200mm f/2.8 G-Master: https://bhpho.to/2hLAZf3 http://geni.us/Sony70to200f28
Sony 100-400mm f/4.5-5.6 G-Master: https://bhpho.to/2whHn3E http://geni.us/SONY100to400GM
Sony 85mm f/1.4 G-Master: https://bhpho.to/2AWcHCR http://geni.us/Sony8514GM
Sony 90mm f/2.8 Macro: https://bhpho.to/2hK9vpU http://geni.us/Sony9028GM
Sony/Zeiss Planar 50mm f/1.4: https://bhpho.to/2hMJx5k http://geni.us/SonyPlanar50
Sony/Zeiss Sonnar 55mm f/1.8: https://bhpho.to/2ATB1VW http://geni.us/ZeissSonnar5518
Zeiss Batis 18mm f/2.8: https://bhpho.to/2ATuPgw http://geni.us/Batis18
Zeiss Batis 25mm f/2.0: https://bhpho.to/2hJwzVS http://geni.us/Batis25
Zeiss Batis 135mm f/2.8: https://bhpho.to/2AWHyzb http://geni.us/Batis135
Glyph 2T Atom RAID SSD: https://bhpho.to/2hSYIK9 http://geni.us/Glyph2TAtomRAID
smallHD Focus: https://bhpho.to/2hORrer http://geni.us/smallHDFocusSony
Nikon D850: https://bhpho.to/2AUhuoo http://geni.us/D850
Hasselblad X1D w/43mm f/3.8 : https://bhpho.to/2AV3nzk http://geni.us/HassyX1D
Hasselblad H6D-50c: https://bhpho.to/2hLOzPA http://geni.us/HassyH6D50
Fuji GFX 50s: https://bhpho.to/2zbGPt6 http://geni.us/GFX50s
Pentax 645Z: https://bhpho.to/2AUe5WN http://geni.us/645Z
Fuji XT-2: https://bhpho.to/2yd9I8D http://geni.us/Fujixt2

Gear used to record this review:

Panasonic GH5: https://bhpho.to/2wi2J0Q http://geni.us/OCcig
Sigma 30mm f/1.4: https://bhpho.to/2whK3hR http://geni.us/cSxX
RØDElink Filmmaker Kit: https://bhpho.to/2hNodwr
Aputure Light Dome: http://geni.us/ijPl
CAME TV Boltzen 100W Fanless Bi-Color https://bhpho.to/2huLL9h

Edit suite (hardware):

Apple 27" 2017 iMac w/Retina 5K (Mid-2017), jacked: https://bhpho.to/2whuvKR
G-Tech G-Speed Shuttle XL: https://bhpho.to/2ydE5fc

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