The rumor that Nikon has acquired Samsung's NX-1 technology makes a LOT of sense.

Samsung has, by all accounts, excellent sensor technology and user interface in its NX1 APS-C mirrorless camera [B&H|Amazon] - but very little mindshare with or lenses for the prosumer and professional market.

Nikon [B&H|Amazon] has oodles of mindshare -- a huge marketing presence second only to Canon -- and great lenses, but neither can stem the accelerating erosion of its DSLR-heavy sales.

If the rumors are true, Nikon's acquisition or licensing arrangement with Samsung would be a brilliant strategic move (and makes sense of the recent announcements by Samsung that it is withdrawing the NX1 from several European markets).

In one fell swoop, two highly complementary companies and brands would combine their DNA to leapfrog Canon [B&H|Amazon] -- and give Sony [B&H|Amazon] a run for its money -- by creating a serious mirrorless camera with Nikon's cachet and lens catalog .

You can read the rest of this post on EOSHD, where it was originally published.