If you were to allocate percentages to your pre-production, production and post, what would they be?

For me, actual production always takes the least amount of time (yet we spend SO much time obsessing about the gear – can we call that pre-pro? No, not really.). On the other hand, I usually allocate the single biggest proportion of my effort to post. This is the nature of most of my projects. But for complex projects, it’s mostly in the planning. Duh.

This is especially true when I have a client who has not yet truly locked down her branding or the objective of her video project – but this is great fun and I enjoy working with clients to get this sorted.

The guys over at watchindie.com have come up with a nice laundry list for what real pre-production on a complex project looks like...

You can read the rest of this post on planet5D, where it was originally published.